First day of class August 21, 2007
SYLLABUS / Chapter 1
Week II: August 28, 2007
Chapter 2 / Sample Marketing Plans: MPlans.com
Week III: September 4, 2007
Quiz I (1-2) / Chapter 3
Week IV: September 11, 2007
Chapter 4
Week V: September 18, 2007
Quiz II (3-4) / Chapter 5
Week VI: September 25, 2007
Chapter 6 / Chapter 7
Week VII: October 2, 2007
Quiz III (5-7)
Week VIII: October 9, 2007
Chapter 8 / Chapter 9
Week IX: October 16, 2007
Quiz IV (8-9) / Chapter 10
Week X: October 23, 2007
Chapter 11 / Chapter 12
Week XI: October 30, 2007
Chapter 13 / Chapter 14
Week XII: November 6, 2007
NO CLASS / Marketing Plan (Chapter 1- 14 / e-mail deadline) / Quiz V (10-14 / e-mailed; return deadline November 13)
Week XIII: November 13, 2007
Quiz V (10-14 / return deadline) / Chapter 15 PowerPoint / Chapter 16 PowerPoint
Week XIV: November 27, 2007
Chapter 17 PowerPoint / Chapter 18 PowerPoint
Week XV: December 4, 2007
Final / Presentation-Marketing Plan
